About Cervus

Diversified and positioned for continued success, Cervus is committed to providing genuine customer value, each and every day. Our team members work together to ensure Cervus leads our industry, maintaining its place as a profitable and competitive organization backed by leading business-to-business brands.

Cervus is in the business of acquiring and operating authorized agricultural, industrial and commercial equipment dealerships by facilitating dealership succession. With the full endorsement of our product manufacturers – John Deere, JCB Construction, Bobcat, Clark, Sellick, Doosan and Peterbilt Motors, we offer support to dealership owners and help them realize their full potential.

We are dedicated to ensuring the advancement of our brands within their dynamic industries, and as such, each of our sectors—agriculture, commercial and industrial—specializes in serving our customers and promoting our manufacturer’s products and services.

With 71 company-owned and managed dealerships in Canada, New Zealand and Australia, Cervus Equipment’s primary brands include John Deere agricultural equipment, Bobcat and JCB construction equipment, industrial brands including Clark, Sellick and Doosan material handling equipment, and transportation brand Peterbilt. Cervus also has a majority interest in Agriturf Limited (Agriturf), with ten locations on the north island of New Zealand.

Cervus also owns a 21% partnership interest in Maple Farm Equipment Partnership, with seven John Deere agricultural dealership locations in Saskatchewan and Manitoba.


    To grow our business as a well-respected organization based on integrity, hard work, and the way we care for our people, customers and partners.


    Cervus will be the preferred provider of business-to-business equipment solutions in the international agricultural, commercial and industrial markets it serves as measured by employee, customer, manufacturer and shareholder satisfaction with $1 billion in revenues by 2018.

Our Values

  1. Products and services that deliver value in the eyes of our customers
  2. Personal, team and corporate growth and achievement
  3. A leadership culture that values honesty, integrity, taking measured risks and making decisions as close to our customers as possible
  4. Continuous improvement and innovation that drives operational excellence
  5. Building strategic relationships with our dealer, manufacturer and shareholder partners

Interested in learning more? Watch our corporate videos to see the many ways Cervus makes a difference for our customers, employees and investors.