About Cervus

Diversified and positioned for continued success, Cervus is committed to providing genuine customer value, each and every day. Our team members work together to ensure Cervus leads our industry, maintaining its place as a profitable and competitive organization backed by leading business-to-business brands.

Cervus is in the business of acquiring and operating authorized agricultural, industrial and commercial equipment dealerships by facilitating dealership succession. With the full endorsement of our product manufacturers – John Deere, JCB Construction, Bobcat, Clark, Sellick, Doosan and Peterbilt Motors, we offer support to dealership owners and help them realize their full potential.

We are dedicated to ensuring the advancement of our brands within their dynamic industries, and as such, each of our sectors—agriculture, commercial and industrial—specializes in serving our customers and promoting our manufacturer’s products and services.

With 64 company-owned and managed dealerships in Canada, New Zealand and Australia, Cervus Equipment’s primary brands include John Deere agricultural equipment, Bobcat and JCB construction equipment, industrial brands including Clark, Sellick and Doosan material handling equipment, and transportation brand Peterbilt.


    To enable our customer's success by providing practical and reliable equipment solutions and support.


    Cervus will be the leading full-service dealer of best-in-class business-to-business equipment brands. Customers, employees, shareholders, and manufacturers will choose us first.

Our Values

  1. Our people are our greatest strength;we succeed together through mutual growth and accomplishment.
  2. The branch is the core of our business, where we make decisions that serve our customers and our communities. We care, and it shows.
  3. We provide a safe and respectful environment where employees can fulfill their potential and passion.
  4. We believe in strong partnerships with our OEMs, jointly serving the needs of our customers.
  5. We always look for ways to improve our business, our services, our relationships, and ourselves.
  6. We conduct ourselves with integrity and honesty, doing the right thing regardless of the situation.

Interested in learning more? Watch our corporate videos to see the many ways Cervus makes a difference for our customers, employees and investors.